Email Marketing

Email marketing is a powerful means of reaching your customers and interested prospects - when done properly it's non-intrusive, builds your credibility with your clients, and allows you to measure precisely the success of each email. Email marketing can be targetted to specific demographics or marketing lists, and as readers click on links to your web site you can monitor precisely their areas of interest, conversion rates, spending patterns, and more.

When devising an email marketing strategy, it's important to approach it with the following priorities in mind:

  • Customer behaviours and interests
  • Metrix to quantify the results of your campaigns
  • Legal requirements of email marketing including The Spam Act, etc...
  • Ease of administration and responsiveness to time-critical situations

Why Use SitePoint Solutions? 

The SitePoint team includes experienced email marketers who were pioneers in this space. Our expertise spans years and industries.

We've helped a diverse selection of businesses plan, develop, implement and optimize email marketing communications campaigns, offering a range of services that includes:

  • Analysis and recommendation of targeted strategies
  • Design and development of email templates
  • Development of email collection and transmission systems
  • Conceptualisation and production of content

Gazette CMS includes an optional Email Marketing System.